On 16 October 2025, Mr. Chaturont Chaiyakam, Consul-General of Thailand in Hong Kong presided over the media launch event of the collaborative Thai food and drinks promotion between the Royal Thai Consulate-General, Hotel Icon and Chang Beer under the theme "Thai Temptations: Late Night Edition" at the Market Restaurant, Hotel Icon.
This event is held to promote Thai food and drinks as Thai soft power in Hong Kong. The event was also attended by many popular food bloggers and influencers in Hong Kong.