On 24 April 2026, Mr Chaturont Chaiyakam, Consul-General of Thailand in Hong Kong, Ms Ranida Chamchalerm, Deputy Consul-General, officers and staff of the Royal Thai Consulate-General attended the Southeast Asian Coffees Celebration organised by the Hong Kong - ASEAN Foundation at the Drop by Dough Cafe, which was established in Thailand and has opened its franchised branch in Sheung Wan area, Hong Kong SAR. The event showcased ASEAN countries' coffee products, including those from Thailand. The Royal Thai Consulate-General's participation was supported by the Mae Fah Luang Foundation under Royal Patronage, which had sent the coffee products, including roasted coffee beans, coffee capsules and coffee drip bags under the DoiTung Brand to feature in this event.